Insightly
Twenty
| Feature | Insightly | Twenty |
|---|---|---|
| Pricing | Free / from $29/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | startups, developers, privacy-focused-businesses, open-source-enthusiasts |
| Founded | 2009 | 2023 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Contacts Management | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Custom Objects | ✗ | ✓ |
| Graphql Api | ✗ | ✓ |
| Calendar Sync | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Twenty Pros
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- GraphQL API for developers
✗ Twenty Cons
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
- Self-hosting requires technical expertise
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Twenty targets startups and developers and leads with contacts-management and pipeline.
Twenty uses custom enterprise pricing, while Insightly starts at $29/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Twenty offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.