Insightly
Salesforce
| Feature | Insightly | Salesforce |
|---|---|---|
| Pricing | Free / from $29/mo | From $25/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 4.3 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | enterprise, sales-organizations, large-teams, complex-b2b |
| Founded | 2009 | 1999 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✓ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Sales Cloud | ✗ | ✓ |
| Service Cloud | ✗ | ✓ |
| Marketing Cloud | ✗ | ✓ |
| Einstein Ai | ✗ | ✓ |
| Appexchange | ✗ | ✓ |
| Reports Dashboards | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Salesforce Pros
- Most customizable CRM platform available
- Massive AppExchange ecosystem (7000+ apps)
- Einstein AI for predictive insights
- Handles the most complex business processes
✗ Salesforce Cons
- Very expensive with add-on costs
- Requires dedicated admin for proper setup
- Steep learning curve for customization
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Salesforce targets enterprise and sales organizations and leads with sales-cloud and service-cloud.
Pricing is close: Salesforce starts at $25/mo versus $29/mo for Insightly — not a deciding factor on its own.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Salesforce requires a paid subscription from day one.
Feature-wise, Salesforce offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Salesforce has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.
