Insightly
Salesforce
| Feature | Insightly | Salesforce |
|---|---|---|
| Pricing | Free / from $29/mo | From $25/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | enterprise, sales-teams, large-organizations, b2b-companies |
| Founded | 2009 | 1999 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✓ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Opportunity Tracking | ✗ | ✓ |
| Reports | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
| Einstein Ai | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Salesforce Pros
- Extremely customizable
- Massive app ecosystem
- AI-powered insights
- Enterprise-grade security
✗ Salesforce Cons
- Steep learning curve
- Expensive for small teams
- Complex setup
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Salesforce targets enterprise and sales teams and leads with lead-management and opportunity-tracking.
Pricing is close: Salesforce starts at $25/mo versus $29/mo for Insightly — not a deciding factor on its own.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Salesforce requires a paid subscription from day one.
Salesforce edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Salesforce has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.