Insightly
Pipedrive
| Feature | Insightly | Pipedrive |
|---|---|---|
| Pricing | Free / from $29/mo | From $14/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | sales-teams, small-businesses, startups, agencies |
| Founded | 2009 | 2010 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Visual Pipeline | ✗ | ✓ |
| Activity Tracking | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Automations | ✗ | ✓ |
| Web Forms | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Pipedrive Pros
- Visual pipeline is intuitive
- Activity-based selling methodology
- Easy to set up and use
- AI Sales Assistant included
✗ Pipedrive Cons
- No free tier
- Marketing features are add-ons
- Reporting less powerful than HubSpot
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Pipedrive targets sales teams and small businesses and leads with visual-pipeline and activity-tracking.
On pricing, Pipedrive is the clear winner for budget-conscious users — starting at $14/mo compared to $29/mo for Insightly. That $15/mo difference adds up quickly for growing teams.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Pipedrive requires a paid subscription from day one.
Pipedrive edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Pipedrive offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Pipedrive has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.
