Insightly
Nutshell
| Feature | Insightly | Nutshell |
|---|---|---|
| Pricing | Free / from $29/mo | From $16/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | small-businesses, sales-teams, b2b-companies, non-technical-teams |
| Founded | 2009 | 2009 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✓ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Email Sequences | ✗ | ✓ |
| Web Forms | ✗ | ✓ |
| Team Collaboration | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Nutshell Pros
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Great customer support
✗ Nutshell Cons
- Fewer integrations than HubSpot
- Limited customization
- No free plan
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Nutshell targets small businesses and sales teams and leads with pipeline-management and email-sequences.
On pricing, Nutshell is the clear winner for budget-conscious users — starting at $16/mo compared to $29/mo for Insightly. That $13/mo difference adds up quickly for growing teams.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Nutshell requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.