Insightly

★★★★ 4
VS
Jira icon

Jira

★★★★ 4.3
Feature Insightly Jira
Pricing Free / from $29/mo Free / from $7.91/mo
Free Plan ✓ Yes ✓ Yes
Rating 4 / 5 4.3 / 5
Best For growing-businesses, project-based-companies, professional-services, mid-market engineering-teams, developers, scrum-teams, enterprise
Founded 2009 2002
Contact Management
Pipeline Management
Project Management
Workflow Automation
Email Tracking
Reporting
Scrum Boards
Kanban
Backlog
Sprints
Roadmaps
Jql
Automation

✓ Insightly Pros

  • CRM plus project management
  • Good workflow automation
  • AppConnect integration platform
  • Affordable pricing

✗ Insightly Cons

  • Interface feels dated
  • Limited marketing features
  • Reporting could be stronger

✓ Jira Pros

  • Powerful Agile/Scrum support
  • Detailed reporting (burndown, velocity)
  • Deep dev tool integrations
  • Highly customizable workflows

✗ Jira Cons

  • Steep learning curve
  • Overwhelming for non-technical users
  • Complex admin setup
  • Can feel bloated

The Verdict

Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Jira targets engineering teams and developers and leads with scrum-boards and kanban.

On pricing, Jira is the clear winner for budget-conscious users — starting at $7.91/mo compared to $29/mo for Insightly. That $21.09/mo difference adds up quickly for growing teams.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Feature-wise, Jira offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.

Bottom line: Jira has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.

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