8x8

★★★★ 4
VS
Novu icon

Novu

★★★★ 4.3
Feature 8x8 Novu
Pricing From $28/mo Free / from $0.0025/mo
Free Plan ✗ No ✓ Yes
Rating 4 / 5 4.3 / 5
Best For international-businesses, contact-centers, healthcare, financial-services saas-developers, product-teams, startups, notification-heavy-apps
Founded 1987 2021
Unlimited Calling
Video Conferencing
Team Chat
Contact Center
Analytics
Call Recording
Multi Channel Notifications
Notification Center
Subscriber Preferences
Workflow Editor
Digest
Templates
Self Hostable

✓ 8x8 Pros

  • Unlimited international calling
  • Strong contact center features
  • Good uptime and reliability
  • Compliant for healthcare and finance

✗ 8x8 Cons

  • Interface feels dated
  • Support can be slow
  • Pricing not transparent

✓ Novu Pros

  • Single API for all notification channels
  • Open-source with self-hosting option
  • Built-in notification center UI component
  • Subscriber preference management included

✗ Novu Cons

  • Complex setup for advanced use cases
  • Documentation has gaps for edge cases
  • Self-hosted version requires maintenance

The Verdict

8x8 is built for international businesses and contact centers, with a focus on unlimited-calling and video-conferencing. Novu targets saas developers and product teams and leads with multi-channel-notifications and notification-center.

On pricing, Novu is the clear winner for budget-conscious users — starting at $0.0025/mo compared to $28/mo for 8x8. That $27.9975/mo difference adds up quickly for growing teams.

Novu has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. 8x8 requires a paid subscription from day one.

Feature-wise, Novu offers broader built-in capabilities (7 features vs 6), while 8x8 takes a more focused approach — which can mean a simpler, faster onboarding experience.

Bottom line: Novu has a slight overall edge — but if unlimited international calling matters most to you, 8x8 may still be the right call.

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