SalesLoft
Zapier
| Feature | SalesLoft | Zapier |
|---|---|---|
| Pricing | Contact sales | Free / from $19.99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams | marketers, operations, small-businesses, no-code-builders |
| Founded | 2011 | 2011 |
| Cadences | ✓ | ✗ |
| Conversation Intelligence | ✓ | ✗ |
| Deal Management | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Crm Sync | ✓ | ✗ |
| Automations | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Tables | ✗ | ✓ |
| Interfaces | ✗ | ✓ |
| Ai Actions | ✗ | ✓ |
| Multi Step Workflows | ✗ | ✓ |
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
✓ Zapier Pros
- Huge app library
- Easy to use
- Multi-step zaps
- AI actions
✗ Zapier Cons
- Gets expensive fast
- Task limits
- Complex zaps can be fragile
The Verdict
SalesLoft is built for sales teams and sdrs and aes, with a focus on cadences and conversation-intelligence. Zapier targets marketers and operations and leads with automations and integrations.
SalesLoft uses custom enterprise pricing, while Zapier starts at $19.99/mo — a tangible advantage for teams with a fixed budget.
Zapier has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Zapier takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
