Make
SalesLoft
| Feature | Make | SalesLoft |
|---|---|---|
| Pricing | Free / from $10.59/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | power-users, agencies, developers, small-businesses | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2012 | 2011 |
| Scenarios | ✓ | ✗ |
| Modules | ✓ | ✗ |
| Routers | ✓ | ✗ |
| Webhooks | ✓ | ✗ |
| Data Stores | ✓ | ✗ |
| Api | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Make is built for power users and agencies, with a focus on scenarios and modules. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Make starts at $10.59/mo — a tangible advantage for teams with a fixed budget.
Make has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Make takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
