Rows
Umami
| Feature | Rows | Umami |
|---|---|---|
| Pricing | Free / from $59/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | data-analysts, marketers, startups, growth-teams | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2016 | 2020 |
| Integrations | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Api Connections | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Rows is built for data analysts and marketers, with a focus on integrations and ai-assistant. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $59/mo for Rows. That $50/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Umami has a slight overall edge — but if built-in data integrations matters most to you, Rows may still be the right call.