Rows
Semrush
| Feature | Rows | Semrush |
|---|---|---|
| Pricing | Free / from $59/mo | Free / from $139.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.6 / 5 |
| Best For | data-analysts, marketers, startups, growth-teams | digital-marketers, agencies, enterprise, ppc-managers |
| Founded | 2016 | 2008 |
| Integrations | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Api Connections | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ppc Tools | ✗ | ✓ |
| Content Marketing | ✗ | ✓ |
| Social Media | ✗ | ✓ |
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
✓ Semrush Pros
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Social media management built-in
✗ Semrush Cons
- Very expensive for small businesses
- Interface can feel overwhelming
- Some data less accurate for non-US markets
The Verdict
Rows is built for data analysts and marketers, with a focus on integrations and ai-assistant. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Rows is the clear winner for budget-conscious users — starting at $59/mo compared to $139.95/mo for Semrush. That $80.94999999999999/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Semrush edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Semrush offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Semrush has a slight overall edge — but if built-in data integrations matters most to you, Rows may still be the right call.