Rows
Sprout Social
| Feature | Rows | Sprout Social |
|---|---|---|
| Pricing | Free / from $59/mo | From $249/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | data-analysts, marketers, startups, growth-teams | enterprise, agencies, marketing-teams, brand-managers |
| Founded | 2016 | 2010 |
| Integrations | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Api Connections | ✓ | ✗ |
| Publishing | ✗ | ✓ |
| Social Inbox | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Social Listening | ✗ | ✓ |
| Advocacy | ✗ | ✓ |
| Chatbots | ✗ | ✓ |
| Review Management | ✗ | ✓ |
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
✓ Sprout Social Pros
- Best-in-class social analytics and reporting
- Unified inbox across all platforms
- Social listening for brand monitoring
- Excellent customer support
✗ Sprout Social Cons
- Very expensive — starts at $249/month
- Additional profiles cost extra
- Overkill for small businesses
The Verdict
Rows is built for data analysts and marketers, with a focus on integrations and ai-assistant. Sprout Social targets enterprise and agencies and leads with publishing and social-inbox.
On pricing, Rows is the clear winner for budget-conscious users — starting at $59/mo compared to $249/mo for Sprout Social. That $190/mo difference adds up quickly for growing teams.
Rows has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sprout Social requires a paid subscription from day one.
Feature-wise, Sprout Social offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.