Outreach
ZoomInfo
| Feature | Outreach | ZoomInfo |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | enterprise-sales-teams, sdrs, revenue-operations, b2b-sales | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2014 | 2000 |
| Sequences | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Conversation Intelligence | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Salesforce Integration | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Outreach Pros
- Most comprehensive sales engagement platform
- AI-driven insights for deal risk and next steps
- Powerful multi-channel sequence automation
- Deep Salesforce and CRM integrations
✗ Outreach Cons
- Pricing not public (expensive enterprise tool)
- Steep learning curve with many features
- Can be overkill for small sales teams
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Outreach is built for enterprise sales teams and sdrs, with a focus on sequences and deal-intelligence. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.