Outreach
Zapier
| Feature | Outreach | Zapier |
|---|---|---|
| Pricing | Contact sales | Free / from $19.99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | enterprise-sales-teams, sdrs, revenue-operations, b2b-sales | marketers, operations, small-businesses, no-code-builders |
| Founded | 2014 | 2011 |
| Sequences | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Conversation Intelligence | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Salesforce Integration | ✓ | ✗ |
| Automations | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Tables | ✗ | ✓ |
| Interfaces | ✗ | ✓ |
| Ai Actions | ✗ | ✓ |
| Multi Step Workflows | ✗ | ✓ |
✓ Outreach Pros
- Most comprehensive sales engagement platform
- AI-driven insights for deal risk and next steps
- Powerful multi-channel sequence automation
- Deep Salesforce and CRM integrations
✗ Outreach Cons
- Pricing not public (expensive enterprise tool)
- Steep learning curve with many features
- Can be overkill for small sales teams
✓ Zapier Pros
- Huge app library
- Easy to use
- Multi-step zaps
- AI actions
✗ Zapier Cons
- Gets expensive fast
- Task limits
- Complex zaps can be fragile
The Verdict
Outreach is built for enterprise sales teams and sdrs, with a focus on sequences and deal-intelligence. Zapier targets marketers and operations and leads with automations and integrations.
Outreach uses custom enterprise pricing, while Zapier starts at $19.99/mo — a tangible advantage for teams with a fixed budget.
Zapier has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Outreach requires a paid subscription from day one.
Feature-wise, Outreach offers broader built-in capabilities (7 features vs 6), while Zapier takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
