Moz Pro
Ubersuggest
| Feature | Moz Pro | Ubersuggest |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | beginners, small-businesses, bloggers, freelancers |
| Founded | 2004 | 2012 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Backlink Data | ✗ | ✓ |
| Content Ideas | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Ubersuggest Pros
- Affordable
- Good for beginners
- Chrome extension
- Lifetime plan available
✗ Ubersuggest Cons
- Less data than premium tools
- Limited backlink analysis
- Slower updates
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Ubersuggest targets beginners and small businesses and leads with keyword-research and site-audit.
On pricing, Ubersuggest is the clear winner for budget-conscious users — starting at $29/mo compared to $99/mo for Moz Pro. That $70/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Bottom line: Moz Pro has a slight overall edge — but if affordable matters most to you, Ubersuggest may still be the right call.