Moz Pro
Semrush
| Feature | Moz Pro | Semrush |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $139.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | digital-marketers, agencies, enterprise, ppc-managers |
| Founded | 2004 | 2008 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ppc Tools | ✗ | ✓ |
| Content Marketing | ✗ | ✓ |
| Social Media | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Semrush Pros
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Social media management built-in
✗ Semrush Cons
- Very expensive for small businesses
- Interface can feel overwhelming
- Some data less accurate for non-US markets
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $99/mo compared to $139.95/mo for Semrush. That $40.94999999999999/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Semrush offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Semrush has a slight overall edge — but if trusted domain authority metric matters most to you, Moz Pro may still be the right call.