Mailchimp
Moz Pro
| Feature | Mailchimp | Moz Pro |
|---|---|---|
| Pricing | Free / from $13/mo | Free / from $99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | small-businesses, startups, solopreneurs, e-commerce | seo-professionals, agencies, marketers, enterprises |
| Founded | 2001 | 2004 |
| Email Campaigns | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Audience Segments | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Templates | ✓ | ✗ |
| A B Testing | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Link Explorer | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| On Page Grader | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
The Verdict
Mailchimp is built for small businesses and startups, with a focus on email-campaigns and automation. Moz Pro targets seo professionals and agencies and leads with keyword-explorer and link-explorer.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $99/mo for Moz Pro. That $86/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Mailchimp offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
