Moz Pro
Sprout Social
| Feature | Moz Pro | Sprout Social |
|---|---|---|
| Pricing | Free / from $99/mo | From $249/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | enterprise, agencies, marketing-teams, brand-managers |
| Founded | 2004 | 2010 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Publishing | ✗ | ✓ |
| Social Inbox | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Social Listening | ✗ | ✓ |
| Advocacy | ✗ | ✓ |
| Chatbots | ✗ | ✓ |
| Review Management | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Sprout Social Pros
- Best-in-class social analytics and reporting
- Unified inbox across all platforms
- Social listening for brand monitoring
- Excellent customer support
✗ Sprout Social Cons
- Very expensive — starts at $249/month
- Additional profiles cost extra
- Overkill for small businesses
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Sprout Social targets enterprise and agencies and leads with publishing and social-inbox.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $99/mo compared to $249/mo for Sprout Social. That $150/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sprout Social requires a paid subscription from day one.
Feature-wise, Sprout Social offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.