Moz Pro
SE Ranking
| Feature | Moz Pro | SE Ranking |
|---|---|---|
| Pricing | Free / from $99/mo | From $55/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | agencies, seo-professionals, small-businesses, freelancers |
| Founded | 2004 | 2013 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Competitor Research | ✗ | ✓ |
| Keyword Research | ✗ | ✓ |
| Backlink Checker | ✗ | ✓ |
| Content Editor | ✗ | ✓ |
| White Label | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ SE Ranking Pros
- Most accurate daily rank tracking
- Excellent value compared to Ahrefs/Semrush
- White-label reports for agencies
- All-in-one SEO toolkit without premium pricing
✗ SE Ranking Cons
- Backlink database smaller than Ahrefs
- UI less intuitive than competitors
- Limited API on lower plans
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. SE Ranking targets agencies and seo professionals and leads with rank-tracking and site-audit.
On pricing, SE Ranking is the clear winner for budget-conscious users — starting at $55/mo compared to $99/mo for Moz Pro. That $44/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SE Ranking requires a paid subscription from day one.
Feature-wise, SE Ranking offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for seo professionals, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.