Moz Pro
Rows
| Feature | Moz Pro | Rows |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | data-analysts, marketers, startups, growth-teams |
| Founded | 2004 | 2016 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Rows is the clear winner for budget-conscious users — starting at $59/mo compared to $99/mo for Moz Pro. That $40/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.