Moz Pro
Plausible Analytics
| Feature | Moz Pro | Plausible Analytics |
|---|---|---|
| Pricing | Free / from $99/mo | From $9/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | privacy-conscious-businesses, bloggers, developers, eu-businesses |
| Founded | 2004 | 2019 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Pageviews | ✗ | ✓ |
| Referrers | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Api | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Plausible Analytics targets privacy conscious businesses and bloggers and leads with pageviews and referrers.
On pricing, Plausible Analytics is the clear winner for budget-conscious users — starting at $9/mo compared to $99/mo for Moz Pro. That $90/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Plausible Analytics requires a paid subscription from day one.
Feature-wise, Plausible Analytics offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Plausible Analytics has a slight overall edge — but if trusted domain authority metric matters most to you, Moz Pro may still be the right call.