Moz Pro
Moz Pro
| Feature | Moz Pro | Moz Pro |
|---|---|---|
| Pricing | Free / from $99/mo | From $49/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | seo-beginners, small-businesses, marketers, agencies |
| Founded | 2004 | 2004 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✓ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✓ |
| Keyword Research | ✗ | ✓ |
| Site Crawl | ✗ | ✓ |
| Link Analysis | ✗ | ✓ |
| On Page Optimization | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Moz Pro Pros
- Domain authority metric
- Good for beginners
- Link explorer
- Community and resources
✗ Moz Pro Cons
- Smaller index than Ahrefs
- Fewer features
- Slower data updates
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Moz Pro targets seo beginners and small businesses and leads with keyword-research and rank-tracking.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $49/mo compared to $99/mo for Moz Pro. That $50/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Moz Pro requires a paid subscription from day one.
Both tools are a solid fit for agencies, marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.