Loops
SalesLoft
| Feature | Loops | SalesLoft |
|---|---|---|
| Pricing | Free / from $49/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | saas-companies, startups, product-led-growth, developers | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2022 | 2011 |
| Email Campaigns | ✓ | ✗ |
| Automation Loops | ✓ | ✗ |
| Transactional Email | ✓ | ✗ |
| Audience Segments | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Api | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Loops is built for saas companies and startups, with a focus on email-campaigns and automation-loops. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Loops starts at $49/mo — a tangible advantage for teams with a fixed budget.
Loops has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.