Loops
Zapier
| Feature | Loops | Zapier |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $19.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | saas-companies, startups, product-led-growth, developers | marketers, operations, small-businesses, no-code-builders |
| Founded | 2022 | 2011 |
| Email Campaigns | ✓ | ✗ |
| Automation Loops | ✓ | ✗ |
| Transactional Email | ✓ | ✗ |
| Audience Segments | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Api | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Automations | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Tables | ✗ | ✓ |
| Interfaces | ✗ | ✓ |
| Ai Actions | ✗ | ✓ |
| Multi Step Workflows | ✗ | ✓ |
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
✓ Zapier Pros
- Huge app library
- Easy to use
- Multi-step zaps
- AI actions
✗ Zapier Cons
- Gets expensive fast
- Task limits
- Complex zaps can be fragile
The Verdict
Loops is built for saas companies and startups, with a focus on email-campaigns and automation-loops. Zapier targets marketers and operations and leads with automations and integrations.
On pricing, Zapier is the clear winner for budget-conscious users — starting at $19.99/mo compared to $49/mo for Loops. That $29.01/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Loops offers broader built-in capabilities (7 features vs 6), while Zapier takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
