Loops
Make
| Feature | Loops | Make |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $10.59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | saas-companies, startups, product-led-growth, developers | power-users, agencies, developers, small-businesses |
| Founded | 2022 | 2012 |
| Email Campaigns | ✓ | ✗ |
| Automation Loops | ✓ | ✗ |
| Transactional Email | ✓ | ✗ |
| Audience Segments | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Api | ✓ | ✓ |
| Templates | ✓ | ✗ |
| Scenarios | ✗ | ✓ |
| Modules | ✗ | ✓ |
| Routers | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Data Stores | ✗ | ✓ |
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
The Verdict
Loops is built for saas companies and startups, with a focus on email-campaigns and automation-loops. Make targets power users and agencies and leads with scenarios and modules.
On pricing, Make is the clear winner for budget-conscious users — starting at $10.59/mo compared to $49/mo for Loops. That $38.41/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Loops offers broader built-in capabilities (7 features vs 6), while Make takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for developers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
