Loops
Mailchimp
| Feature | Loops | Mailchimp |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $13/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | saas-companies, startups, product-led-growth, developers | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2022 | 2001 |
| Email Campaigns | ✓ | ✓ |
| Automation Loops | ✓ | ✗ |
| Transactional Email | ✓ | ✗ |
| Audience Segments | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Api | ✓ | ✗ |
| Templates | ✓ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Loops is built for saas companies and startups, with a focus on email-campaigns and automation-loops. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $49/mo for Loops. That $36/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
