Loops
Loops
| Feature | Loops | Loops |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | saas-companies, startups, product-led-growth, developers | saas-companies, developers, product-teams, startups |
| Founded | 2022 | 2022 |
| Email Campaigns | ✓ | ✗ |
| Automation Loops | ✓ | ✗ |
| Transactional Email | ✓ | ✗ |
| Audience Segments | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Api | ✓ | ✓ |
| Templates | ✓ | ✗ |
| Event Triggers | ✗ | ✓ |
| Email Editor | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Contact Management | ✗ | ✓ |
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
The Verdict
Loops is built for saas companies and startups, with a focus on email-campaigns and automation-loops. Loops targets saas companies and developers and leads with event-triggers and email-editor.
Both tools come in at similar price points ($49/mo for Loops, $49/mo for Loops), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Loops offers broader built-in capabilities (7 features vs 6), while Loops takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for saas companies, startups, developers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.