Loom
Novu
| Feature | Loom | Novu |
|---|---|---|
| Pricing | Free / from $12.5/mo | Free / from $0.0025/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | remote-teams, developers, customer-success, managers, educators | saas-developers, product-teams, startups, notification-heavy-apps |
| Founded | 2015 | 2021 |
| Screen Recording | ✓ | ✗ |
| Video Messages | ✓ | ✗ |
| Transcription | ✓ | ✗ |
| Reactions | ✓ | ✗ |
| Video Editing | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Multi Channel Notifications | ✗ | ✓ |
| Notification Center | ✗ | ✓ |
| Subscriber Preferences | ✗ | ✓ |
| Workflow Editor | ✗ | ✓ |
| Digest | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Self Hostable | ✗ | ✓ |
✓ Loom Pros
- Instant async video communication
- Screen + webcam recording
- Auto-transcription and captions
- Slack and Notion integration
✗ Loom Cons
- 25-video limit on free plan
- 5-minute recording limit on free
- Requires good internet for fast uploads
✓ Novu Pros
- Single API for all notification channels
- Open-source with self-hosting option
- Built-in notification center UI component
- Subscriber preference management included
✗ Novu Cons
- Complex setup for advanced use cases
- Documentation has gaps for edge cases
- Self-hosted version requires maintenance
The Verdict
Loom is built for remote teams and developers, with a focus on screen-recording and video-messages. Novu targets saas developers and product teams and leads with multi-channel-notifications and notification-center.
On pricing, Novu is the clear winner for budget-conscious users — starting at $0.0025/mo compared to $12.5/mo for Loom. That $12.4975/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Novu offers broader built-in capabilities (7 features vs 6), while Loom takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
