Lemlist
Nutshell
| Feature | Lemlist | Nutshell |
|---|---|---|
| Pricing | Free / from $32/mo | From $16/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | sdrs, sales-teams, agencies, b2b-outbound | small-businesses, sales-teams, b2b-companies, non-technical-teams |
| Founded | 2018 | 2009 |
| Cold Email | ✓ | ✗ |
| Email Warmup | ✓ | ✗ |
| Ai Personalization | ✓ | ✗ |
| Multi Channel Sequences | ✓ | ✗ |
| Email Finder | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Deliverability Tools | ✓ | ✗ |
| Pipeline Management | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Web Forms | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Team Collaboration | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
✓ Nutshell Pros
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Great customer support
✗ Nutshell Cons
- Fewer integrations than HubSpot
- Limited customization
- No free plan
The Verdict
Lemlist is built for sdrs and sales teams, with a focus on cold-email and email-warmup. Nutshell targets small businesses and sales teams and leads with pipeline-management and email-sequences.
On pricing, Nutshell is the clear winner for budget-conscious users — starting at $16/mo compared to $32/mo for Lemlist. That $16/mo difference adds up quickly for growing teams.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Nutshell requires a paid subscription from day one.
Feature-wise, Lemlist offers broader built-in capabilities (7 features vs 6), while Nutshell takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.