Kit
MailerLite
| Feature | Kit | MailerLite |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | bloggers, podcasters, youtubers, online-course-creators | small-businesses, bloggers, creators, startups |
| Founded | 2013 | 2010 |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Creator Network | ✓ | ✗ |
| Commerce | ✓ | ✗ |
| Subscriber Tagging | ✓ | ✗ |
| Rss To Email | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Forms | ✗ | ✓ |
| Website Builder | ✗ | ✓ |
| E Commerce | ✗ | ✓ |
✓ Kit Pros
- Built specifically for creators
- Visual automation builder
- Creator Network for growth
- Excellent deliverability rates
✗ Kit Cons
- Limited email template designs
- A/B testing only on subject lines
- Gets expensive with subscriber growth
✓ MailerLite Pros
- Generous free plan
- Easy to use
- Good automation
- Landing pages included
✗ MailerLite Cons
- Limited advanced features
- Approval process strict
- Segmentation basic
The Verdict
Kit is built for bloggers and podcasters, with a focus on visual-automations and landing-pages. MailerLite targets small businesses and bloggers and leads with email-campaigns and automation.
On pricing, MailerLite is the clear winner for budget-conscious users — starting at $10/mo compared to $25/mo for Kit. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.