Kit — the email platform formerly known as ConvertKit — prices the way most email tools do: a free tier to start, then a bill that climbs with your subscriber count. The plan names are simple, but the real cost depends entirely on how big your list gets. Here’s the full breakdown for 2026.
Kit Pricing in 2026
| Plan | Starting price | Subscriber cap | Right for |
|---|---|---|---|
| Newsletter (Free) | $0 | Up to 10,000 | New creators validating an audience |
| Creator | $25/mo | Scales with list size | Growing creators who need automation |
| Creator Pro | $50/mo | Scales with list size | Established creators and small businesses |
Starting prices reflect the lowest subscriber bracket (around 1,000 subscribers). All paid prices rise as your list grows.
Newsletter (Free) — Up to 10,000 subscribers
Kit’s free plan is unusually generous:
- Unlimited landing pages and signup forms
- Email broadcasts (one-off sends)
- Sell digital products and subscriptions
- One basic automation and one email sequence
The catch: you can’t use Kit’s full visual automation builder, and you’re limited to a single sequence. For a creator just starting out, it’s enough to grow to several thousand subscribers before paying anything.
Creator — From $25/month
Everything in Free, plus:
- Unlimited automations and email sequences
- Audience segmentation and tagging
- Free migration from another tool
- Live chat and email support
This is the tier most serious newsletters land on. The price scales by subscriber count — expect roughly $25/mo at 1,000 subscribers, ~$66/mo at 10,000, and more beyond that.
Creator Pro — From $50/month
Everything in Creator, plus:
- Newsletter referral system to grow your list
- Advanced reporting and subscriber scoring
- Facebook custom audiences
- Priority support
Creator Pro is for creators monetizing seriously, where the referral engine and deeper analytics pay for themselves.
How Subscriber Tiers Affect Your Bill
Email pricing is deceptive because the headline number is just the entry point. Here’s roughly how Kit’s Creator plan scales:
| Subscribers | Creator (monthly, approx.) |
|---|---|
| 1,000 | $25 |
| 5,000 | $50 |
| 10,000 | $66 |
| 25,000 | $115 |
| 50,000 | $200+ |
Always model your projected list size, not your current one — that’s where the real cost lives.
How Kit Compares on Price
| Tool | Free plan | Paid starts | Built-in monetization |
|---|---|---|---|
| Kit | ✅ (10,000 subs) | $25/mo | ✅ Products + subscriptions |
| Beehiiv | ✅ (2,500 subs) | $39/mo | ✅ Ads + subscriptions |
| Substack | ✅ (unlimited) | 10% of revenue | ✅ Paid subscriptions |
| Mailchimp | ✅ (500 contacts) | $13/mo | ⚠️ Limited |
Kit’s free subscriber cap of 10,000 is the most generous flat allowance here. Where Substack takes 10% of your paid revenue, Kit charges a predictable flat fee regardless of how much you earn — better for creators making real money, worse for those still at zero revenue.
Is Kit Worth the Cost?
It’s worth it if:
- You’re a creator-first sender who wants automation without complexity
- You plan to sell digital products directly from your email tool
- You want predictable flat pricing instead of a revenue cut
- You value the referral and recommendation network for organic growth
Look elsewhere if:
- You’re pre-revenue and want zero fixed cost — Substack’s revenue share fits better
- You need heavy ecommerce email flows — Mailchimp or a dedicated platform may suit
- Your list is huge and mostly free — the per-subscriber pricing gets expensive fast
Tips to Save on Kit
- Stay on Free as long as you can — 10,000 subscribers is a lot of runway
- Clean your list — Kit bills by subscriber, so prune cold contacts regularly
- Pay annually — save roughly two months versus monthly billing
- Start on Creator, not Creator Pro — only upgrade once the referral system would pay for itself
The Bottom Line
Kit’s pricing rewards creators who are actually making money: a flat fee beats a revenue percentage once your newsletter earns real income. The free plan’s 10,000-subscriber ceiling gives you genuine room to grow before paying a cent. Just remember the headline $25 is a floor, not a ceiling — your bill rises with every subscriber, so model your growth before you commit.
Compare newsletter platforms side by side →
Frequently Asked Questions
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. The features, plans, and pricing structure carried over — only the name changed.
Is Kit really free?
Yes, up to 10,000 subscribers, with limited automation. Once you need full automation, segmentation, or pass the subscriber cap, you move to the Creator plan starting at $25/month.
How does Kit pricing scale?
Both paid plans scale by subscriber count. The starting prices apply to small lists; expect the bill to roughly double every time your list grows by an order of magnitude.