Kit
Make
| Feature | Kit | Make |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $10.59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | bloggers, podcasters, youtubers, online-course-creators | power-users, agencies, developers, small-businesses |
| Founded | 2013 | 2012 |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Creator Network | ✓ | ✗ |
| Commerce | ✓ | ✗ |
| Subscriber Tagging | ✓ | ✗ |
| Rss To Email | ✓ | ✗ |
| Scenarios | ✗ | ✓ |
| Modules | ✗ | ✓ |
| Routers | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Data Stores | ✗ | ✓ |
| Api | ✗ | ✓ |
✓ Kit Pros
- Built specifically for creators
- Visual automation builder
- Creator Network for growth
- Excellent deliverability rates
✗ Kit Cons
- Limited email template designs
- A/B testing only on subject lines
- Gets expensive with subscriber growth
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
The Verdict
Kit is built for bloggers and podcasters, with a focus on visual-automations and landing-pages. Make targets power users and agencies and leads with scenarios and modules.
On pricing, Make is the clear winner for budget-conscious users — starting at $10.59/mo compared to $25/mo for Kit. That $14.41/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
