IFTTT
Loops
| Feature | IFTTT | Loops |
|---|---|---|
| Pricing | Free / from $3.49/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | individuals, smart-home-users, beginners, personal-productivity | saas-companies, startups, product-led-growth, developers |
| Founded | 2010 | 2022 |
| Applets | ✓ | ✗ |
| Triggers | ✓ | ✗ |
| Actions | ✓ | ✗ |
| Smart Home | ✓ | ✗ |
| Widgets | ✓ | ✗ |
| Multi Action | ✓ | ✗ |
| Ai Tools | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation Loops | ✗ | ✓ |
| Transactional Email | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Api | ✗ | ✓ |
| Templates | ✗ | ✓ |
✓ IFTTT Pros
- Extremely simple to use
- Supports smart home devices
- Free tier includes 2 applets
- Great for personal automations
✗ IFTTT Cons
- Limited to simple triggers (no branching)
- Slow execution compared to Zapier
- Less suitable for business workflows
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
The Verdict
IFTTT is built for individuals and smart home users, with a focus on applets and triggers. Loops targets saas companies and startups and leads with email-campaigns and automation-loops.
On pricing, IFTTT is the clear winner for budget-conscious users — starting at $3.49/mo compared to $49/mo for Loops. That $45.51/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.