IFTTT
Zapier
| Feature | IFTTT | Zapier |
|---|---|---|
| Pricing | Free / from $3.49/mo | Free / from $19.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | individuals, smart-home-users, beginners, personal-productivity | marketers, operations, small-businesses, no-code-builders |
| Founded | 2010 | 2011 |
| Applets | ✓ | ✗ |
| Triggers | ✓ | ✗ |
| Actions | ✓ | ✗ |
| Smart Home | ✓ | ✗ |
| Widgets | ✓ | ✗ |
| Multi Action | ✓ | ✗ |
| Ai Tools | ✓ | ✗ |
| Automations | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Tables | ✗ | ✓ |
| Interfaces | ✗ | ✓ |
| Ai Actions | ✗ | ✓ |
| Multi Step Workflows | ✗ | ✓ |
✓ IFTTT Pros
- Extremely simple to use
- Supports smart home devices
- Free tier includes 2 applets
- Great for personal automations
✗ IFTTT Cons
- Limited to simple triggers (no branching)
- Slow execution compared to Zapier
- Less suitable for business workflows
✓ Zapier Pros
- Huge app library
- Easy to use
- Multi-step zaps
- AI actions
✗ Zapier Cons
- Gets expensive fast
- Task limits
- Complex zaps can be fragile
The Verdict
IFTTT is built for individuals and smart home users, with a focus on applets and triggers. Zapier targets marketers and operations and leads with automations and integrations.
On pricing, IFTTT is the clear winner for budget-conscious users — starting at $3.49/mo compared to $19.99/mo for Zapier. That $16.5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, IFTTT offers broader built-in capabilities (7 features vs 6), while Zapier takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Zapier has a slight overall edge — but if extremely simple to use matters most to you, IFTTT may still be the right call.
