IFTTT
Make
| Feature | IFTTT | Make |
|---|---|---|
| Pricing | Free / from $3.49/mo | Free / from $10.59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | individuals, smart-home-users, beginners, personal-productivity | power-users, agencies, developers, small-businesses |
| Founded | 2010 | 2012 |
| Applets | ✓ | ✗ |
| Triggers | ✓ | ✗ |
| Actions | ✓ | ✗ |
| Smart Home | ✓ | ✗ |
| Widgets | ✓ | ✗ |
| Multi Action | ✓ | ✗ |
| Ai Tools | ✓ | ✗ |
| Scenarios | ✗ | ✓ |
| Modules | ✗ | ✓ |
| Routers | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Data Stores | ✗ | ✓ |
| Api | ✗ | ✓ |
✓ IFTTT Pros
- Extremely simple to use
- Supports smart home devices
- Free tier includes 2 applets
- Great for personal automations
✗ IFTTT Cons
- Limited to simple triggers (no branching)
- Slow execution compared to Zapier
- Less suitable for business workflows
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
The Verdict
IFTTT is built for individuals and smart home users, with a focus on applets and triggers. Make targets power users and agencies and leads with scenarios and modules.
On pricing, IFTTT is the clear winner for budget-conscious users — starting at $3.49/mo compared to $10.59/mo for Make. That $7.1/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, IFTTT offers broader built-in capabilities (7 features vs 6), while Make takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Make has a slight overall edge — but if extremely simple to use matters most to you, IFTTT may still be the right call.
