Hex
Rows
| Feature | Hex | Rows |
|---|---|---|
| Pricing | Free / from $28/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | data-analysts, data-scientists, analytics-engineers, data-teams | data-analysts, marketers, startups, growth-teams |
| Founded | 2019 | 2016 |
| Sql Cells | ✓ | ✗ |
| Python Cells | ✓ | ✗ |
| Charts | ✓ | ✓ |
| Data Apps | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Version History | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Hex is built for data analysts and data scientists, with a focus on sql-cells and python-cells. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Hex is the clear winner for budget-conscious users — starting at $28/mo compared to $59/mo for Rows. That $31/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for data analysts — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.