Airtable
Hex
| Feature | Airtable | Hex |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | operations, marketing-teams, no-code-builders, agencies | data-analysts, data-scientists, analytics-engineers, data-teams |
| Founded | 2012 | 2019 |
| Databases | ✓ | ✗ |
| Views | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Interfaces | ✓ | ✗ |
| Api | ✓ | ✗ |
| Extensions | ✓ | ✗ |
| Sql Cells | ✗ | ✓ |
| Python Cells | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Data Apps | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Version History | ✗ | ✓ |
✓ Airtable Pros
- Powerful database views
- Great API
- Interface designer
- Automations
✗ Airtable Cons
- Expensive
- Row limits
- Complex for simple needs
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
The Verdict
Airtable is built for operations and marketing teams, with a focus on databases and views. Hex targets data analysts and data scientists and leads with sql-cells and python-cells.
On pricing, Airtable is the clear winner for budget-conscious users — starting at $20/mo compared to $28/mo for Hex. That $8/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
