Hex
Retool
| Feature | Hex | Retool |
|---|---|---|
| Pricing | Free / from $28/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | data-analysts, data-scientists, analytics-engineers, data-teams | engineering-teams, operations, data-teams, startups, enterprise |
| Founded | 2019 | 2017 |
| Sql Cells | ✓ | ✗ |
| Python Cells | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Data Apps | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Version History | ✓ | ✗ |
| Drag Drop Ui | ✗ | ✓ |
| Database Connectors | ✗ | ✓ |
| Api Integration | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
| Rbac | ✗ | ✓ |
| Ai | ✗ | ✓ |
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
✓ Retool Pros
- Fastest way to build internal tools
- Connects to any database or API
- Self-hostable for security
- Pre-built components save hours
✗ Retool Cons
- Only for internal tools — not customer-facing
- Can get expensive for large teams
- Learning curve for complex queries
The Verdict
Hex is built for data analysts and data scientists, with a focus on sql-cells and python-cells. Retool targets engineering teams and operations and leads with drag-drop-ui and database-connectors.
On pricing, Retool is the clear winner for budget-conscious users — starting at $10/mo compared to $28/mo for Hex. That $18/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Retool offers broader built-in capabilities (7 features vs 6), while Hex takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for data teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.