Hex
Metricool
| Feature | Hex | Metricool |
|---|---|---|
| Pricing | Free / from $28/mo | Free / from $22/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | data-analysts, data-scientists, analytics-engineers, data-teams | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2019 | 2016 |
| Sql Cells | ✓ | ✗ |
| Python Cells | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Data Apps | ✓ | ✗ |
| Scheduling | ✓ | ✓ |
| Version History | ✓ | ✗ |
| Analytics | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Hex is built for data analysts and data scientists, with a focus on sql-cells and python-cells. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $28/mo for Hex. That $6/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.