Hex
Hotjar
| Feature | Hex | Hotjar |
|---|---|---|
| Pricing | Free / from $28/mo | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | data-analysts, data-scientists, analytics-engineers, data-teams | ux-designers, product-managers, marketers, conversion-optimizers |
| Founded | 2019 | 2014 |
| Sql Cells | ✓ | ✗ |
| Python Cells | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Data Apps | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Version History | ✓ | ✗ |
| Heatmaps | ✗ | ✓ |
| Session Recordings | ✗ | ✓ |
| Surveys | ✗ | ✓ |
| Feedback Widgets | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| User Interviews | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
✓ Hotjar Pros
- Heatmaps show exactly where users click
- Session recordings reveal UX issues
- Easy to install (one script tag)
- Surveys and feedback widgets included
✗ Hotjar Cons
- Can slow down site if not configured well
- Session recordings take time to review
- Limited to web — no mobile app analytics
The Verdict
Hex is built for data analysts and data scientists, with a focus on sql-cells and python-cells. Hotjar targets ux designers and product managers and leads with heatmaps and session-recordings.
Pricing is close: Hex starts at $28/mo versus $32/mo for Hotjar — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Hotjar offers broader built-in capabilities (7 features vs 6), while Hex takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.