Gorgias
Swell
| Feature | Gorgias | Swell |
|---|---|---|
| Pricing | From $10/mo | Free / from $299/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | shopify-stores, ecommerce, dtc-brands, online-retailers | developers, subscription-businesses, custom-ecommerce, b2b-commerce |
| Founded | 2015 | 2016 |
| Ticketing | ✓ | ✗ |
| Shopify Integration | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Revenue Tracking | ✓ | ✗ |
| Ai Responses | ✓ | ✗ |
| Social Commerce | ✓ | ✗ |
| Headless Api | ✗ | ✓ |
| Subscriptions | ✗ | ✓ |
| Multi Currency | ✗ | ✓ |
| Custom Models | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Admin Dashboard | ✗ | ✓ |
✓ Gorgias Pros
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- AI-powered responses
✗ Gorgias Cons
- Expensive at scale
- E-commerce focused only
- Ticket-based pricing
✓ Swell Pros
- Extremely flexible API
- Built-in subscription support
- Good for unique business models
- Developer-friendly
✗ Swell Cons
- Requires development resources
- Expensive for small stores
- Smaller ecosystem
The Verdict
Gorgias is built for shopify stores and ecommerce, with a focus on ticketing and shopify-integration. Swell targets developers and subscription businesses and leads with headless-api and subscriptions.
On pricing, Gorgias is the clear winner for budget-conscious users — starting at $10/mo compared to $299/mo for Swell. That $289/mo difference adds up quickly for growing teams.
Swell has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gorgias requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.