Gorgias
Kustomer
| Feature | Gorgias | Kustomer |
|---|---|---|
| Pricing | From $10/mo | From $89/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | shopify-stores, ecommerce, dtc-brands, online-retailers | enterprise, dtc-brands, ecommerce, high-volume-support |
| Founded | 2015 | 2015 |
| Ticketing | ✓ | ✗ |
| Shopify Integration | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Revenue Tracking | ✓ | ✗ |
| Ai Responses | ✓ | ✗ |
| Social Commerce | ✓ | ✗ |
| Customer Timeline | ✗ | ✓ |
| Ai Automation | ✗ | ✓ |
| Omnichannel | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Gorgias Pros
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- AI-powered responses
✗ Gorgias Cons
- Expensive at scale
- E-commerce focused only
- Ticket-based pricing
✓ Kustomer Pros
- Unified customer timeline
- AI-powered automation
- Omnichannel
- CRM integration
✗ Kustomer Cons
- Expensive
- Complex setup
- Limited self-service options
The Verdict
Gorgias is built for shopify stores and ecommerce, with a focus on ticketing and shopify-integration. Kustomer targets enterprise and dtc brands and leads with customer-timeline and ai-automation.
On pricing, Gorgias is the clear winner for budget-conscious users — starting at $10/mo compared to $89/mo for Kustomer. That $79/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Both tools are a solid fit for ecommerce, dtc brands — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Gorgias has a slight overall edge — but if unified customer timeline matters most to you, Kustomer may still be the right call.