Gorgias
Groove
| Feature | Gorgias | Groove |
|---|---|---|
| Pricing | From $10/mo | From $16/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | shopify-stores, ecommerce, dtc-brands, online-retailers | small-businesses, startups, small-support-teams, saas-companies |
| Founded | 2015 | 2012 |
| Ticketing | ✓ | ✗ |
| Shopify Integration | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Revenue Tracking | ✓ | ✗ |
| Ai Responses | ✓ | ✗ |
| Social Commerce | ✓ | ✗ |
| Shared Inbox | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Assignments | ✗ | ✓ |
| Collision Detection | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Gorgias Pros
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- AI-powered responses
✗ Gorgias Cons
- Expensive at scale
- E-commerce focused only
- Ticket-based pricing
✓ Groove Pros
- Very simple to use
- Feels like email not a ticket system
- Good for small teams
- Knowledge base included
✗ Groove Cons
- Limited automation
- Basic reporting
- Not suitable for large teams
The Verdict
Gorgias is built for shopify stores and ecommerce, with a focus on ticketing and shopify-integration. Groove targets small businesses and startups and leads with shared-inbox and knowledge-base.
On pricing, Gorgias is the clear winner for budget-conscious users — starting at $10/mo compared to $16/mo for Groove. That $6/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.