Folk
Hiver
| Feature | Folk | Hiver |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $19/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | small-teams, gmail-users, support-teams, startups |
| Founded | 2020 | 2011 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Shared Inboxes | ✗ | ✓ |
| Email Assignment | ✗ | ✓ |
| Collision Detection | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Automations | ✗ | ✓ |
| Sla Management | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ Hiver Pros
- Works inside Gmail
- Easy adoption
- Shared inboxes
- Good for email teams
✗ Hiver Cons
- Gmail-only
- Limited outside email
- Fewer features than full helpdesks
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. Hiver targets small teams and gmail users and leads with shared-inboxes and email-assignment.
Pricing is close: Hiver starts at $19/mo versus $20/mo for Folk — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Hiver takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.