Close
ZoomInfo
| Feature | Close | ZoomInfo |
|---|---|---|
| Pricing | From $49/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2013 | 2000 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
ZoomInfo uses custom enterprise pricing, while Close starts at $49/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Bottom line: Close has a slight overall edge — but if largest b2b contact database (100m+ business profiles) matters most to you, ZoomInfo may still be the right call.