Close
Salesforce
| Feature | Close | Salesforce |
|---|---|---|
| Pricing | From $49/mo | From $25/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | enterprise, sales-organizations, large-teams, complex-b2b |
| Founded | 2013 | 1999 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Sales Cloud | ✗ | ✓ |
| Service Cloud | ✗ | ✓ |
| Marketing Cloud | ✗ | ✓ |
| Einstein Ai | ✗ | ✓ |
| Appexchange | ✗ | ✓ |
| Reports Dashboards | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ Salesforce Pros
- Most customizable CRM platform available
- Massive AppExchange ecosystem (7000+ apps)
- Einstein AI for predictive insights
- Handles the most complex business processes
✗ Salesforce Cons
- Very expensive with add-on costs
- Requires dedicated admin for proper setup
- Steep learning curve for customization
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. Salesforce targets enterprise and sales organizations and leads with sales-cloud and service-cloud.
On pricing, Salesforce is the clear winner for budget-conscious users — starting at $25/mo compared to $49/mo for Close. That $24/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
