Close
Folk
| Feature | Close | Folk |
|---|---|---|
| Pricing | From $49/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | agencies, founders, partnerships-teams, investor-relations |
| Founded | 2013 | 2020 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✓ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Pipelines | ✗ | ✓ |
| Mail Merge | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. Folk targets agencies and founders and leads with contact-management and pipelines.
On pricing, Folk is the clear winner for budget-conscious users — starting at $20/mo compared to $49/mo for Close. That $29/mo difference adds up quickly for growing teams.
Folk has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.