Attio
Propertybase
| Feature | Attio | Propertybase |
|---|---|---|
| Pricing | Free / from $29/mo | From $79/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 4.1 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | real-estate-teams, brokerages, luxury-agents, enterprise-real-estate |
| Founded | 2019 | 2010 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Idx Websites | ✗ | ✓ |
| Lead Management | ✗ | ✓ |
| Transaction Management | ✗ | ✓ |
| Marketing Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Propertybase Pros
- Built on Salesforce platform
- IDX website included
- Strong transaction management
- Good for teams and brokerages
✗ Propertybase Cons
- Expensive for solo agents
- Complex setup process
- Salesforce knowledge helpful
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Propertybase targets real estate teams and brokerages and leads with crm and idx-websites.
On pricing, Attio is the clear winner for budget-conscious users — starting at $29/mo compared to $79/mo for Propertybase. That $50/mo difference adds up quickly for growing teams.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Propertybase requires a paid subscription from day one.
Attio edges out on user ratings (4.6 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Propertybase takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Attio has a slight overall edge — but if built on salesforce platform matters most to you, Propertybase may still be the right call.