Attio
Follow Up Boss
| Feature | Attio | Follow Up Boss |
|---|---|---|
| Pricing | Free / from $29/mo | From $57/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | real-estate-teams, brokerages, individual-agents, team-leaders |
| Founded | 2019 | 2011 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Auto Assignment | ✗ | ✓ |
| Calling | ✗ | ✓ |
| Texting | ✗ | ✓ |
| Email Drips | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Follow Up Boss targets real estate teams and brokerages and leads with lead-management and auto-assignment.
On pricing, Attio is the clear winner for budget-conscious users — starting at $29/mo compared to $57/mo for Follow Up Boss. That $28/mo difference adds up quickly for growing teams.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Follow Up Boss requires a paid subscription from day one.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Follow Up Boss takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.