Attio
Close
| Feature | Attio | Close |
|---|---|---|
| Pricing | Free / from $29/mo | From $49/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | inside-sales-teams, startups, smbs, call-heavy-teams |
| Founded | 2019 | 2013 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Calling | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Sms | ✗ | ✓ |
| Predictive Dialer | ✗ | ✓ |
| Reporting | ✗ | ✓ |
| Workflows | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Close targets inside sales teams and startups and leads with calling and email-sequences.
On pricing, Attio is the clear winner for budget-conscious users — starting at $29/mo compared to $49/mo for Close. That $20/mo difference adds up quickly for growing teams.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.